In order to meet their set revenue goals, the Iron Mountain website was in desperate need of being updated and redesigned.  Although they had a broad sales base through Amazon, Etsy and Costco, a lot of margin was being lost to selling on external platforms. 

In addition to needing a major overhaul to the website, Iron Mountain Studios was not effectively segmenting traffic into their many different product categories. As a result, they were having a very difficult time showcasing their products effectively to potential buyers. 

Once the website was addressed through a fresh design, Iron Mountain needed to be able to advertise and direct traffic to specific products through online advertising. With the many options available to them (Pay-Per-Click, Retargeting and Social Ads) a strategy was needed that would choose the best sellers and market them to the best potential buyers.  

As we approached this project, we first took gathered and analyzed the existing traffic the Iron Mountain Studios was receiving online.  This told us what website content was still relevant and which could be removed during the redesign. This left us with areas that needed new content created. We collaborated with IMS to get this content written up during the process of prototyping the new site flow. 

During the wire-framing process attention was paid to how potential buyers would look for and browse for products.  We also added a number of call-to-actions throughout in order to increase conversion rates. During the build, we implemented a new review system that made it easier for customers to leave positive feedback. The new system ensured that the freshest reviews were always featured first so that new customers could see the most relevant and recent information. 

Once the site was redesigned and integrated with their other online sales channels (Etsy and Amazon) we were ready to begin targeted product marketing that was directed at increasing revenue.