With a selling product and a small market, American Shooting Systems was looking to improve their online traffic and increase their online sales. The main challenge the customer had was in locating content that was archived deep in the internet, redesign the entire website from the ground up, and to drastically improve the search engine optimization (SEO) rankings of the site so it would be more visible on the Google search engine results pages.

In addition, in order to increase sales volume, the product needed to appeal to a larger customer base than gun enthusiasts which required a full reworking of the brand colors and website design. 

Finally, the site was not ranking well and had functionality issues that were preventing it from being seen and visited by any relevant traffic.

In order to expand the clients sales market, we completed market research and strategy that uncovered additional target markets. Though the existing site was aimed at gun enthusiasts we determined that other viable customers were those connected with Nerf or Airsoft shooting. Subsequently, we were able to  increase American Shooting Systems’ customer base from the backwoods shooter in order to boost revenue.

Once additional buyers were identified, we created updated photos, videos, and other forms of media that would equally entice the gun enthusiast as well as the uneducated layman. We wanted to make sure that potential customers who visit American Shooting Systems could quickly learn about what set their targets and shooting equipment apart from their competitors on the market. The new design of the website centered on appealing to a broader range of customers.

Once launched, on-site SEO was applied in order to boost ranking for the desired keywords increasing traffic and creating a base for future online marketing ads.